Honest Company Co-Founder’s CBD Startup Prima: Hemp Cannabidiol Skincare?

Christopher Gavin, Honest company’s Co-Founder has established a new startup, called Prima. Development of the startup began about seven months ago and it features two other co-founders: Jessica Assaf of Cannabis Feminist, and Laurel Angelica Myers, who worked with Gavin at Honest.

Gavin has not relinquished his role at Honest Company as the Chief Purpose Officer, but his new startup certainly comes with a great deal of excitement. The company is based in Southern California and it focuses on producing with hemp cannabinoids. Gavin describes the hemp used as the “best organically grown hemp out of Oregon” and that the brand uses a “very gentle, slow extraction process” to turn it into an oil distillate. Further, the products are “emerging beauty and pain management” for the skin and oils that are luxurious and for the face. Most of the cannabinoids in the products are able to do a “great job with moisture retention and irritation and redness reduction.”

The company has been registered as a public benefit corporation, which means that one of its goals is to maximize shareholder profits, but some of those profits are also spent to benefit the public. The company is considering to reinvest such funds into cannabis-related research. One of the most significant feats faced by the company, though, is convincing regulators that the products are safe – which is not easy.

Recently, the New York City Health Department has cracked down on restaurants serving CBD-infused foods. And the Los Angeles County Department of Healthy has done the same. At this point, the FDA also released a statement stating that it treats CBD as illegal when added to consumer food products. Gavin hopes that researching coming out concerning CBD may solidify people’s understanding of the product as a product that may be able to reduce pain, inflammation, stress, insomnia, and anxiety.